Why now
AI is moving faster. Production context is still scattered.
That is where context disappears and trust breaks.
About
Why we are building C.
Creative workflows break when intent, context, and execution drift apart. C keeps them connected before anything changes.
Context first Reviewable change Portable trust
Point of view
Our thesis is simple.
Creative tools should move faster without stripping out context, control, or craft.
What we are building
C reconnects context, action, and review.
It understands the work, supports the next move, and keeps people in control.
How we think
Craft stays in the lead.
Creators stay in control. The system adapts to the work, not the other way around.
Founder
Built by a media-tech operator who has lived both sides of the problem.
Tarif Sayed has spent more than 28 years across media production, audio, video, post-production, product, licensing, partnerships, and go-to-market. A creative operator and former executive at Dolby, Nokia, NDI, and Vizrt, he has helped bring category-defining media technologies to market across the US, Europe, and MENA. C comes from that combined production, media-systems, and commercial operating experience.
Former executive at Dolby, Nokia, NDI, and Vizrt
Led product, licensing, GTM, partnerships, and ecosystem work across global media-tech markets
Built and scaled relationships across broadcasters, creators, platforms, device makers, and enterprise media teams
Brings creative production experience plus commercial and technical operating discipline
Founder of C, building a proof-first creative OS for repeatable video work
Tarif Sayed
Next path
Choose the product story or the company story.
Go where the next question is clearest.